Free checklist

7 decisions before you hit Publish.

Most ads that don’t deliver get one of these decisions wrong. Go through them before you spend a single krona.

01
Goal
What should the campaign deliver: awareness, visitors, sales or enquiries? Pick one goal per campaign.
02
Audience
Who should see the ad, and where do they live? Is the audience large enough for Meta to find the right people?
03
Budget
How much per day, and for how long? Is the budget enough to get results you can learn from?
04
Placement
Feed, Stories, Reels or everywhere? Do you have the right format for each placement?
05
Image and video
Is your offer clear within one second? Does it work without sound?
06
Ad copy
Are the problem, the offer and the next step clear – in that order?
07
Measurement
Do you know what a booking or enquiry may cost – and do you measure that instead of clicks?

Goal